Tuesday, April 7, 2009
Getting Started on eBay
You’ve probably heard about how much money can
be made on eBay. With dreams of quick riches and
easy money, you are probably ready to jump in with
both feet – right now! The best thing you can do if
you are serious about making money with eBay,
however, is to slow down. In fact, just stop for a
minute. Don’t rush straight in. Take your time, and
do it right.
eBay has over 100 million members. Think about
that number for just a minute or two. When you get
your eBay business set up, that is how big your
customer base will be – instantly. 100 million people
- 100 million people who are just waiting for you to
get set up and running so that they can throw money
at you! Well, not quite. It is true that there are over
100 million members, but at this point, they don’t
know that you exist. In fact, no matter how well you
do on eBay, most of them will never know that you
exist. 100 million is a very large number.
The most successful eBay sellers started out as
buyers – and you should too. This will give you a
sense of how everything works. It will also show you
how things are from the buyer’s side of the fence.
Let’s call this period of time ‘consumer research.’
You are literally studying how eBay works, from a
customer’s point of view. You may not realize this,
but this eBay buyer experience will
actually make you a much better seller – right from
the very start.
Really pay attention to the customer service you
receive from the buyer. Think about how you want to
be treated as a buyer, and take notes. Take your
time during this process. Interact with the sellers.
Get involved in hot auctions to see what they are
like. In your spare time, start making notes about
the hot items that you see. These notes will come
in handy later.
eBay works just like any other business. You have
to determine what people want to buy before you can
hope to be successful. There are very specific items
that sell really well on eBay – you just have to figure
out what those items are. There are many
resources for finding out this information. Start with
the lessons that eBay offers to their sellers.
Strongly consider attending the eBay University as
well. This is the next step in the process. After you
have had the eBay buyer experience, it is time to
learn how to be an eBay seller.
Read all of the information eBay provides for you at
the site. The information is free and you will learn a
great deal from it. Take full advantage of this – before
you start setting up your first auction or your eBay
store! By reading through all of the resources, you
will avoid making numerous mistakes that so many
before you have made. This is another step towards
building a successful eBay business. Once you’ve
made it through the learning process, you should
know everything you need to know to get started
with a money making eBay business of your very
own.
Saturday, February 28, 2009
Keeping Affiliates Motivated
Running affiliates programs is easier than ever with
the software and help available now. However, keeping
your affiliates motivated and selling isn't quite
as easy to do. If the success of your business rests
upon how your affiliates perform, you make want to
provide them with the right tools to get the job
done successfully.
If you are already running an affiliate program for
your products, you should know that a large number of
people who sign up for your program never to be
heard from again. You can however, reduce the number
of non productive affiliates by remaining in touch
with them constantly.
Remind them of their usernames and passwords, and
tell them where to log in to check their stats or
get creative. Always keep them informed of new
product lines or changes in policy or procedures.
The key to motivation is making sure that you stay
in touch. Always pay attention to who your top
sellers are, and make sure that you contact them
on a regular basis. Pay attention to who your worst
producers are, and make sure you stay in touch
with them constantly as well.
The main reason most affiliates don't perform that
well is because they don't possess any leadership
or guidance. This can easily be changed by writing
a marketing course, which you can even offer for
sale to non affiliates, although you should make
it available to your affiliates at no charge.
Keep your creatives and sales copy up to date. You
should also provide new material for your affiliates
to use on a regular basis. Providing them with
nothing but a text link and one banner just
doesn't generate much excitement at all.
Provide your affiliates with sales letters, reviews,
ads, banners of different shapes and sizes, and
anything else that comes to mind. Be sure that your
affiliates know the material is there for them to
use. Always listen to your affiliates, and get
the proper feedback on your material.
You should also hold virtual meetings. Set up chat
rooms where your affiliates can attend virtual
meetings on a weekly basis. Be sure to answer any
questions, have motivated speakers, and aything
else you can think of to make the meetings more
motivated.
Given your affiliates the credit they deserve is
also very important. Each month, you should give
credit to the best performers in your affiliate
newsletter. Give small bonuses to those that
perform well, and you can even set up a payment
structure that rewards higher commissions and bigger
volumes of sales.
Always make sure you do everything you can to
help your affiliates succeed and make money in
your program. If they are making money - you are
succeeding and making money as well. In reality -
their success is your success.
Wednesday, January 28, 2009
The Budget – The Ultimate Financial Management Tool
The Budget – The Ultimate Financial Management Tool
A carpenter uses a set of house plans to build a house. If he didn’t the bathroom might get overlooked altogether.
Rocket Scientists would never begin construction on a new booster rocket without a detailed set of design specifications. Yet most of us go blindly out into the world without an inkling of an idea about finances and without any plan at all.
Not very smart of us, is it?
A money plan is called a budget and it is crucial to get us to our desired financial goals.
Without a plan we will drift without direction and end up marooned on a distant financial reef.
If you have a spouse or a significant other, you should make this budget together. Sit down and figure out what your joint financial goals are…long term and short term.
Then plan your route to get to those goals. Every journey begins with one step and the first step to attaining your goals is to make a realistic budget that both of you can live with.
A budget should never be a financial starvation diet. That won’t work for the long haul. Make reasonable allocations for food, clothing, shelter, utilities and insurance and set aside a reasonable amount for entertainment and the occasional luxury item. Savings should always come first before any spending.
Even a small amount saved will help you reach your long term and short term financial goals. You can find many budget forms on the internet. Just use any search engine you choose and type in “free budget forms”.